60: Navigating Partnerships in 2023 and Planning for 2024 - Will Taylor, Ben Wright

Howdy Partners

Will Taylor and Ben Wright discuss the challenges and opportunities in the partnership landscape for 2023 and beyond. They reflect on the unique challenges faced by businesses in 2023, including the lingering effects of the COVID-19 pandemic, high inflation rates, and changes in VC investment. They emphasize the importance of partnerships as a growth strategy and the need for CEOs and C-suite executives to fully understand and invest in the partnership motion.
Will and Ben provide insights and advice for partnership leaders as they plan for 2024. They stress the importance of setting realistic goals and metrics, based on a normalized baseline of revenue.
They encourage partnership leaders to focus on efficiency and doing more with existing partners, rather than signing on new partners. They also highlight the value of co-marketing events and building a multi-partner ecosystem orchestration to create a defensible position in the market.
## Key Takeaways
- Partnership leaders should set realistic goals and metrics based on a normalized baseline of revenue.
- Efficiency and doing more with existing partners is key, rather than signing on new partners.
- Co-marketing events with partners can be a valuable strategy for driving revenue and engagement.
- Building a multi-partner ecosystem orchestration creates a defensible position in the market.
## Quotes
- "Partnerships is not as one-to-one as other channels. It requires patience and a mindset shift." - Ben
- "Partnerships should be a pillar of growth strategy, not just an experiment." - Will
- "Think like a bootstrapped company, even if you're funded. Focus on efficiency and doing more with less." - Ben
- "Partnerships are cyclical. Stay strong and ride out the tough times for long-term success." - Will