6: Regional success with Megan Pagel of Macchi & Matcha

I Made a Thing

Macchi & Matcha was born from both need and desire, Megan needed a business she could run from home while juggling study and family commitments. Megan also wanted to channel her passion for barista-quality beverages from the comfort of her home. Megan has created the e-commerce store Macchi & Matcha from her home in Karratha, Pilbara in Northern Western Australia.

“The more you're able to make your brand around your ideal customer, the more of them you will attract.” Megan Pagel of Macchi & Matcha

What we chat about

• Choosing a business idea when you've got lots swimming in your head
• Bringing different skills together to create a business
• Finding and attracting the right customers when you don’t live in a big city
• Articulating your branding with the help of ideal customers
• Deciding what products to stock when you love them but they’re not right for your brand
• Practical and realistic tips for success with TikTok and Facebook groups. Shout out to Tyla TikTok Strategist @stylasocials

“There are products I look at and I think I'd love to stock this, but I consider is it in line with my brand? Is it going to be in line with what I'm doing right now?”

More from Megan Pagel of Macchi & Matcha

https://macchiandmatcha.com/

https://www.instagram.com/macchi.and.matcha/

https://www.tiktok.com/@macchi.and.matcha

More from Host Sophia

https://linktr.ee/sophiamartine_strategist

Help like-minded people find us

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Connect with the IMAT community

How have you brought together unique skills to create a business? Did you start an e-commerce business in a regional part of Australia? Let us know over on the IMAT Instagram feed.

Speak soon,

Sophia