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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Conteúdo fornecido por IARFC. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por IARFC ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Get insights and tips into various areas of your business from top producing consultants to founders and creators of very powerful tested and proven programs that were all designed to enhance your growth and help you reach thousands of motivated prospects.From the comfort of your office or home our podcast series will give access to hours of education and advice from speakers that are continually on stage at the biggest conferences in our industry. Many are keynote speakers that charge thousands of dollars to present. Don't miss this opportunity for self-improvement in your career.All brought to you by the IARFC® whose mission is to foster and enhance the growth of the Association for the benefit of the members and the clients they serve by providing a continuing source of information, education and networking. An association that strengthens the financial services profession through adherence to and promotion of ethical behavior by their members and focus on their continuing professional education.
Conteúdo fornecido por IARFC. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por IARFC ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Get insights and tips into various areas of your business from top producing consultants to founders and creators of very powerful tested and proven programs that were all designed to enhance your growth and help you reach thousands of motivated prospects.From the comfort of your office or home our podcast series will give access to hours of education and advice from speakers that are continually on stage at the biggest conferences in our industry. Many are keynote speakers that charge thousands of dollars to present. Don't miss this opportunity for self-improvement in your career.All brought to you by the IARFC® whose mission is to foster and enhance the growth of the Association for the benefit of the members and the clients they serve by providing a continuing source of information, education and networking. An association that strengthens the financial services profession through adherence to and promotion of ethical behavior by their members and focus on their continuing professional education.
Ric Edelman is an over-the-top giant in the industry of financial services. In his highly interesting podcast, we track his progress from a 100 ft square office shared with his wife, to a major influencer in the financial planning profession of today. Ric created many “firsts” in the planning world and continues to advance his successful philosophy by combining high touch and high tech thus serving his mission to “educate people how money works”.…
Frank Maselli is a professional speaker, best-selling author, and 36-year veteran of the financial services industry. He urges advisors to challenge the “old school mindset” and start “passion prospecting.” He delves into prospects and clients concerns and how financial consultants can best service this sector by education, client events, and building a credibility factor – affectively channeling aggressiveness and assertiveness.…
Dan Cuprill is a successful financial consultant and Advisor Architect who maintains a systematic method to running a practice resulting in quality of life and more wealth. Dan discusses the processes that work to make him a “non-essential” without diminishing his influential role. He supports the concept of living with integrity while focusing on a profit goal. Not surprisingly he is “systematic” in his podcast and gives effective commentary on how to effectively manage what he feels are his precious assets - time and freedom.…
Jorge Villar (founder of RME360, now LeadingResponse) Originator of the "famed" Seminar Success marketing system. His enthusiastic views and vast experience will in no doubt convince entrepreneurial individuals that targeted direct marketing, combined with the digital Facebook platform, are still the fastest and most effective mediums to reach your ideal audience and increase your sales and income... dramatically!!…
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