For some, working as a corporate publicist is the end goal. For Ifueko Igbinovia, it was just the start of her career. The New Jersey native has devoted her professional life to working with personalities while allowing hers to shine through her work. With a Youtube channel that highlights her eccentric personality and her day-to-day life, Igbinovia uses her background to set the tone for her work today.Working for Universal Motown Records, Igbinovia focused on studying public relations for a variety of celebrities. It was not long after when the record company saw the potential in her that she was converted into a radio personality for Clubzone FM.With the radio channel, she interviewed many celebrities like Jim Jones, Ty Hunter, Yemi Alade, Mack Wilds, Maino, Safaree, River Mason Eromosele, Mariah Lynn, and more. Becoming a publicist and journalist was just the start for Igbinovia. She began to acquire her own clientele and began to dive into the work of brand and media building.