173 Fake It Till You Make It - And I Did!

Ignite Your Estate Agency

Dive deep into the unapologetically raw and real world of estate agency dynamics in this action-packed episode of Ignite Your Estate Agency. Ready to confront and conquer your fears? Join hosts Sam and Phil as they peel back the layers, exploring intense subjects like criticism, vulnerability, and the undeniable impact of daring to be controversial.
In this compelling episode titled "Fake It Till You Make It - And I Did!" Sam shares instances where her bold approach on LinkedIn triggered fierce reactions. Discover why people often shy away from criticism and how the human psyche gravitates towards negativity. Yet, within controversy lies opportunity—controversial posts often result in higher engagement and attention.
Hear firsthand about Sam's endeavours to engage her critics by inviting them onto the podcast, only to face their refusal and delve into their reluctance. Phil, Sam, and their guest Kirsty demystify the benefit of embracing critique to foster growth and innovation in your estate agency.
There's more! Valuable discussions unfold regarding a recent informative webinar with a solid turnout of 350 attendees, exploring the impact of controversial follow-ups, including a rival's disapproving email. Get the scoop on Perry Power's success and the criticism he's faced—offering a candid look into the industry's competitive nature.
Highlights include:
- 🎙️ Sam's transparency and how it influences both positive and negative feedback.
- 🎙️ Insightful anecdotes from Kirsty's experience as an AJ masterminder.
- 🎙️ Dissecting the concept of vulnerability in training and operations.
Plus, uncover three compelling reasons to attend our behind-the-scenes day at Ashdown Jones, and hear about the resounding success of our "First 80 Days" webinar—a game-changer for every new business owner aiming to break into the industry.
Together, Sam, Phil, and Kirsty emphasize the power of professional photography, the brave path Sam has trodden as a female in a male-dominated industry, and the significance of open storytelling to push the edges of traditional agency operations.
Tune in for a rollercoaster of revelations and robust strategies designed to bolster your independent estate agency’s resilience and appeal.
When you’re ready, here are 3 ways we can IGNITE your agency:
1. Experience a behind-the-scenes look at AshdownJones in Windermere on a unique and FREE day! Book your spot at www.ajmastermind.co.uk/btsday
2. Listen to another insightful episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [e-mail]
Ask your questions to Sam or Phil: [e-mail] OR [e-mail]
Engage with ambitious estate agency owners and accelerate your growth by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth
Check out our upcoming events at: www.ajmastermind.co.uk/events
Some key takeaways:
➡️ Embracing vulnerability and critiquing oneself is vital for innovation.
➡️ Controversial posts can significantly enhance audience engagement.
➡️ Transparency and professional openness can propel industry change and agency growth.
Some great moments:
✅ “They declined the invitation for discussion; it’s revealing about how people avoid criticism and depth.”
✅ “Embrace feedback; it’s the tool sharpening your craft in this competitive industry.”
✅ “Checking professional compliance versus being real about your journey—it’s a contrast that sparks evolution.”
Get ready to confront your fears, embrace your vulnerabilities, and ignite your estate agency to unprecedented heights!