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How $1,500 off with Plinko turned into a Social Media Play at Rohrman Toyota
Manage episode 428265428 series 3409995
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Zac Kinch (General Manager) and Austin Conroy (Director of Fixed Operations) share on a how they executed a recent marketing campaign for Rohrman Toyota in Lafayette, Indiana.
Their recent offer allowed customers to receive up to an additional $1,500 off during the purchase of their car.
After a few people on social media called it out as as gimmick or scam, they leaned into it turning out more content which delivered more impressions for their sale.
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