best tactic I've ever seen for B2B demand generation is a podcast

In the Pit with Cody Schneider | Marketing | Growth | Startups

In this episode we chat with Jon Chee from Excedr and went deep on how he's succeeding in the competitive biotech space. Jon shared how their podcast blew up to 40,000 monthly downloads in less than a year, transforming their business with inbound leads and partnership opportunities from billion-dollar companies.

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Timestamps:

(00:04:22) The Biotech Startups podcast aims to democratize information and demystify the journey from zero to one for researchers in the life sciences.

(00:08:10) People are craving authentic, behind-closed-doors conversations in public, which is driving the success of podcasts like Biotech Startups.

(00:16:54) The podcast has given Excedr a platform to empower their community and create connections that wouldn't have happened otherwise.

(00:34:03) Platform technologies in biotech allow companies to have multiple shots on goal instead of banking on a single drug candidate.

(00:39:18) Modern biotech startups have access to diverse funding options, including grants, fee-for-service, corporate investments, and non-dilutive financing.

Host Links

Personal email newsletter - https://investorupdate.beehiiv.com/subscribe

https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

Guest Links

https://www.linkedin.com/in/jonchee

https://x.com/jonchee_excedr

https://www.excedr.com/