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Scaling from Zero to $1M+ ARR in under 18 Months with only B2B influencer marketing with Cody McGuffie from Everbee
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Today on the Acclaim B2B Marketing Podcast we're interviewing Cody McGuffey, the CEO and founder of Everbee.
Everbee is a tool for Etsy sellers to do product research to help their business for growth. Cody shares how he built and scaled the business from zero to $1M+ ARR in under 18 months, entirely bootstrapped.
He shares how he's built his company exclusively with b2b influencer marketing, how he structures these relationships, and how he hires and structures remote teams for success.
Sponsors:
The episode is brought to you by Swell AI. Swell helps your repurpose your audio and video content. Write blog posts, LinkedIn posts, Twitter threads and more.
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This episode is also sponsored by Drafthorse AI. Drafthorse AI is an AI writer that helps you write hundreds of SEO-ready articles in minutes.
Sign up for free - https://www.drafthorseai.com
Follow me on:
Twitter - https://twitter.com/codyschneiderxx
LinkedIn - https://linkedin.com/in/codyxschneider
Website - https://codyschneider.com
Key points and time stamps:
(05:11) Start with what the market needs.
(10:46) Find partners that benefit all.
(15:51) Build relationships for longevity.
(17:59) Invest in relationships for trust.
(26:37) Hire fast, fire fast.
(31:46) Hire experts for channels.
(37:12) Respect collaborators and create win-win.
(37:41) Empower collaborators and employees.
(42:46) Investors benefit from IPO.
Dinner order tonight:
shanghai special chow yuk
Cantonese-style chicken chow mein
mandarin chicken pork fried rice half and half
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