PodPros: Branded Podcasts and earning ROI from Audio Content | Fatima Zaidi

Indian Podcasting Revolution

PodPros is the series where we bring insights from podcast experts to accelerate the rise of podcasts in India. We kick-start the series with the host Roshni Baronia getting into a gripping conversation with Fatima Zaidi, Founder Quill Inc and CoHost.

This conversation is a gold mine for brands and business owners looking to understand the importance of branded content podcasts, strategies that earn ROI from audio content production, and examples of how Fortune 500 companies are leveraging podcasts for thought leadership and branding.

Fatima also gives a peep into how she built a top-notch podcast agency right in the middle of a pandemic and was able to show the business case of podcasts to the likes of PwC, Forbes, JFF, and Amdocs. Roshni and Fatima also touch upon some key insights from the State of Podcast Agencies report and its findings that are quite an eye-opener for those who are service providers in the podcasting industry.

Some noteworthy pointers from Fatima:

• Fatima shares that companies should add podcasting to their content mix. Podcast content can be repurposed as blogs, social media posts, and newsletters.
• Branded podcasts ultimately help the bottom line of the business, as studies show that the purchase rate from a podcast is around 16%.
• Best branded podcasts reach people who are seeking your content. So, the quality of your audience increases drastically, and as a host, you become a micro-influencer.
• Branded audio content differs entirely from social media ads; it is much more intimate.

Top quote from Fatima Zaidi:

“Podcasting is a marathon, not a sprint. If you are looking for instant gratification, it is not for you”.

Listen to the entire episode as Fatima and Roshni also discuss the way forward for the podcasting industry and agencies in India.

About the Guest:

Fatima Zaidi is the Founder and CEO at Quill Inc., an award-winning production agency specializing in corporate audio, and CoHost, a podcast growth and analytics tool. As a member of the National Speakers Bureau, Fatima has spoken at various events around the world on media and tech trends leading her to keynote on world stages alongside speakers like Gary Vaynerchuk. In addition to being a commentator for BNN Bloomberg on the challenges that female and BIPOC founders face in entrepreneurship, she is a frequent contributor to publications including The Globe and Mail, and Huffington Post, and has also been featured in publications like Forbes and Entrepreneur. Over the past few years she has won two Top 30 under 30 awards, the Young Professional of the Year by Notable Life, Veuve Clicquot’s Bold Future Award, The Women in Content Marketing Award, and one of Flare Magazine’s Top 100 Women.

Outside of entrepreneurship Fatima teaches at the University of Toronto, and is Co-Chair of the #Tech4SickKids council for SickKids Hospital which is the second-largest pediatric research hospital in the world. She is on track to raise 25 million dollars to build a new emergency wing of the hospital, as well as fund some of the world's biggest data and AI projects.

Visit her website for more:- https://quillpodcasting.com/

**Indian Podcasting Revolution is brought to you by Done For You Podcasts, a full-service podcast production company for experts and entrepreneurs. Visit our website to know more- https://www.dfyp.in/

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