FT 080: The RAW TRUTH about Film Distribution in Today's World with Shaked Berenson

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Today on the show we have film producer and distributor Shaked Berenson. Shaked has been on the show a few times now and each time he brings a wealth of knowledge bombs to the tribe. Shaked is the CEO of The Horror Collective company---a community of independent horror filmmakers, connecting their films to fans, transparently. It provides direct distribution combined with a cost-effective, high-impact festival, marketing, and release strategy. Shaked Berenson produced, and executive produced 22 features and two television series including many horrors and cult favorites such as Turbo Kid (2015), Big Ass Spider (2013), The Aggression Scale (2012), and most recently, The Man Who Killed Hitler, and The Bigfoot (2019), Extra Ordinary (2019), Pretending I'm A Spiderman - The Tony Hawk Video Game Story (2020), and The Lodgers (2018). In the past 15 years, Shaked financed, marketed, and distributed over 120 films across all genres. He served as a Board Director for IFTA™ (Independent Film & Television Alliance) since 2011, a PGA (Producers Guild of America) member since 2013, and currently on the advisory board of The Film Collaborative, a non-profit committed to distribution education and facilitation of independent film. In this episode, Shaked and I discuss the realities of film distribution in today's world, why most indie films fail to make money, why many film distributors screw over filmmakers, and how filmmakers can better position their films for the marketplace. The RAW TRUTH that Shaked and I discuss is not for the faint of heart but I truly hope it helps filmmakers better understand the marketplace they are entering. Enjoy my conversation with Shaked Berenson.