Women in Marketing and Manufacturing with Shae Eichele, HEH Group

Industrial Strength Marketing

On this episode of Industrial Strength Marketing, James Soto invites Shae Eichele from HEH Group to discuss her career as an industrial marketer and her insights on marketing that makes an impact. They talk about the challenges marketers face in manufacturing and offer advice on how to overcome them. Shae emphasizes the importance of confidence and collaboration and shares how her passion for the industry stemmed from a cheerleading incident. The episode concludes with a focus on women in manufacturing and the untapped potential they bring to the field.

Articles and resources reference in this episode:

• Connect with Shae on LinkedIn
• Visit the HEH Group website
• Check out HEH’s Youtube channel
• Check out the Manufacturing Muscle website

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
About the Show:
The Industrial Strength Marketing show is a video podcast focused on the industrial and manufacturing sectors. Hosted by James Soto, CEO of INDUSTRIAL, it delivers expert insights and strategies for B2B growth. Each episode explores marketing, sales, business development, and the latest in martech (marketing technology) and artificial intelligence. Through engaging interviews and actionable advice, the show helps you navigate innovations transforming the industry. Tune in to see how these advancements can drive your business forward in the industrial and manufacturing world.

Let’s connect:

• Tweet us at @Industrialsays, @jamessotoism
• Follow James Soto on LinkedIn
• Email us at [e-mail]
• Subcribe to the YouTube channel