Emily Chan, Director of Affiliate Marketing, on how Our Place (@ourplace) approaches partnering with content creators

Influencer Business: A podcast by Trove

We continue our streak of a dynamite Season 5 guest line-up with Emily Chan, Director of Affiliate Marketing at Our Place (@ourplace), a kitchenware and cookware brand that believes in connections made across the kitchen table. She has played a key role in developing the affiliate program from the ground up, partnering with a large network of influencers and top tier publishers aiming to drive impactful revenue for the brand. Prior to joining Our Place, Emily was leading affiliate at DTC clothing brand, Everlane for several years.

In this episode, we discuss how Our Place approaches influencer marketing and what content creators can do to create a successful brand pitch. Emily shares:

• What she looks for in a content creator
• The common mistake influencers make when pitching to work with Our Place
• Why Our Place employs a multi-month campaign approach
• Advice for brands who are just beginning to work with content creators
• KPIs for a successful influencer partnership
• ...and so much more!

For more on Emily:

https://www.linkedin.com/in/emilydchan/

For more about Trove:

@trovebusiness

www.trovebusiness.com

For more about Trove Partner Gush & Grow:

@gushandgrow

www.gushandgrow.com

A big thank you to our season's sponsor, CJ Affiliate (@cjnetwork). CJ is the affiliate network of choice for influencers and content creators. Through CJ you can get direct access to over 4,000 top brands, with the support, tools, and data to make your dream partnerships a reality. Learn more at cj.com/trove.