Content Marketing To Cut Through the Clutter

INNOCOS: Nurturing Beauty Brands for Global Impact.

With the pandemic ongoing, it has changed human mindsets in a variety of ways that marketers can adapt to. While it was formerly only Gen Z and millennials that were targeted with digital campaigns, now it is entire populations. The upside is, it is easy to target folks who are at home ... the downside is everyone is doing it.

As such, perhaps higher than media buying and bidding strategies is the need for authentic content and creative content marketing to drive your message forward to cut through the clutter. Aside from driving value, forming a relevant and emotional connect will be key to driving success. While it may seem challenging, the opportunity is right to build a community and thrive from it.

This session will inspire businesses of all sizes to capitalize and build on their community, as well as enable them to think creatively to generate content which communicates the message and helps them to grow further.
Sourabh Sharma is creative director and head of digital marketing at FIG or out, a marketing and PR company that works across various verticals including tech, fashion, beauty and lifestyle. He is a seasoned marketer with a background in brand management, creative direction, digital marketing, social media and management consulting, having worked with multinationals and small businesses to deliver high impact growth. He also has a lifestyle portal 3FS Lifestyle, alongside a travel platform and an apparel brand. He has been published in the NY Times, Allure, GCI Magazine, Quirks, Yahoo!, and more, and has been keynote at conferences and a judge at brand competitions. Sharma has undergraduate engineering and business degrees and MBA from the Wharton School, the University of Pennsylvania and the Rotterdam School of Management.

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