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Rapid Retail Reinvention. Fireside chat with Anthony Saniger, Founder & CEO, Standard Dose
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Standard Dose revolutionised the CBD industry in 2019 with its rigorously lab-verified, beautifully curated digital platform of CBD beauty and wellness products and elegant experiential space in NYC, with plans afoot for LA and London. But with the COVID-19 pandemic shuttering stores, even as the demand for Standard Dose’s products skyrocketed, Anthony Saniger, CEO & Founder, had to rework the Standard Dose model overnight.
This informal fireside chat and Q&A, hosted by Innocos, and led by Joanne Bell of London-based brand agency Free The Birds, will see Anthony talk through:
How Standard Dose brand came into being, and what made it unique in CBD
Why the experiential space was so integral to the plant-based wellness brand and its community
What actions Standard Dose took to pivot and recreate its brand experience to digital-only
How it is maintaining its core brand principles, even while adapting at high speed
What impact the COVID-19 experience has on its vision for 2020 and beyond
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