How to build and manage a high-performing digital team from scratch

Insights Unlocked

In this episode, Rebecca Goodman, the Chief Digital Officer at the FDIC, shares her advice for building a team from scratch.

Episode web page

-----------------------

>>> Insights Unlocked audience survey <<<

Link https://bit.ly/3y4u9IJ

We're conducting a survey to learn more about our listeners, and we'd love your participation! Your feedback will help us tailor our content to better meet your needs and interests, ensuring Insights Unlocked continues to provide valuable and engaging episodes. Thank you for helping us improve the show!

-----------------------

The Human Insight Summit (THiS) PROMO Code

The Human Insight Summit (THiS) is headed to Austin, Texas, this October 28-30. THiS is our annual, in-person customer conference dedicated to helping organizations understand their customers by showing and sharing, first-hand, the possibilities of using human insight across the business. Get $100 off your registration with the podcast listener code: UNLOCKED. Learn more or register.

-----------------------

Rate Insights Unlocked and write a review

If you appreciate Insights Unlocked, please give it a rating and a review.

Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day.

-----------------------

Episode Description: In this insightful episode of Insights Unlocked, we sit down with Rebecca Goodman, the Chief Digital Officer at the FDIC (Federal Deposit Insurance Corporation). Rebecca shares her journey and the monumental tasks she has undertaken to overhaul the FDIC’s digital presence. From building a digital team from the ground up to implementing a new content management system, Rebecca’s work is revolutionizing how the FDIC interacts with its stakeholders. Tune in to learn about the challenges and triumphs of driving digital transformation in a federal agency.

Episode Highlights:

• Introduction to Rebecca Goodman (00:00 - 00:12)
• Rebecca’s role as the Chief Digital Officer at FDIC.
• Overview of FDIC’s mission to insure bank deposits.
• Rebecca’s Journey and Role at the FDIC (00:12 - 01:18)
• Her 13-year career in the federal government.
• Initial tasks at FDIC: overhauling digital properties and establishing a UX practice.
• Challenges of Digital Transformation in a Federal Agency (01:18 - 02:54)
• Managing extensive projects and avoiding overwhelm.
• Implementing a content management system and overhauling the intranet.
• Building and Leading a Digital Team (02:54 - 04:34)
• Hiring the first UX designer at FDIC.
• Recruiting for various roles including developers, UX researchers, and social media experts.
• Navigating the Federal Hiring Process (04:34 - 05:58)
• Challenges of federal hiring regulations.
• Importance of specialized experience and the direct hire process for certain roles.
• Creating a Seamless Digital Experience (05:58 - 07:24)
• Conducting stakeholder interviews across the organization.
• Designing an intranet that integrates multiple internal tools for ease of use.
• Advice for Digital Transformation Leaders (07:24 - 09:09)
• Importance of cultural fit and soft skills in building a team.
• Coaching existing teams to adapt to new digital processes.
• Motivation for Working in the Federal Government (09:09 - 12:34)
• Rebecca’s mission-driven approach and dedication to public service.
• The critical role of FDIC in maintaining financial security and public trust.
• Closing Thoughts and How to Connect with Rebecca (12:34 - 13:17)
• Rebecca invites listeners to reach out via FDIC’s social media channels or her LinkedIn profile.

Resources Mentioned:

• FDIC Website: FDIC.gov

Connect with Rebecca on LinkedIn: Rebecca Goodman