[Top Tech & Agency Series] Rethinking Digital Advertising With Lucas Béland of Goloot

INspired INsider Podcast

Lucas Béland is the Founder and CEO of Goloot, a fast-growing ad network startup. Under his direction, Goloot has raised close to $8 million in venture capital and grown its team to nearly 20 industry veterans. The company's innovative technology is changing digital advertising by offering gamified, user-friendly ad experiences on over 50 premium content sites. Lucas is a 22-year-old Canadian entrepreneur who began his journey as a college student disillusioned with traditional advertising methods. He has since pioneered a dual-market marketplace connecting publishers with top brands like Foot Locker and Microsoft.

In this episode…

The digital advertising world is saturated with banners, pop-ups, and other intrusive ads that many users have learned to ignore. But what if there was a way to engage users differently, in a manner that rewards their activity on the web, enhancing their experience rather than disrupting it?

Successful entrepreneur Lucas Béland delves into his journey from a college student disdainful of advertising to the pioneering founder of Goloot.io. He describes how the startup connects publishers and brands, offering a gamified ad experience that rewards users' web activity with exclusive e-commerce offers. His approach involves integrating ad units with content sites in a non-disruptive manner, ensuring organic engagement for users and higher conversion rates for advertisers like Foot Locker and Uber. Lucas also sheds light on Goloot’s initial focus on the gaming industry and the strategic pivot to partnering with content publishers amidst evolving market dynamics.

In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Lucas Béland, Founder and CEO of Goloot, about revolutionizing the digital advertising space. Lucas discusses how Goloot is reimagining the ad experience to reward user behavior, how its tailor-made ad units mesh seamlessly with content, and the evolution of its services.