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How Specialization Transformed M3 Agency: Insights from Brad Reitzner - Part 2
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In this episode of "Know Your Risk and Insurance Coverage with Risk ProNet," host Chip Arenchild continues his conversation with Brad Reitzner, Executive Vice President of Property and Casualty at M3 Agency, to discuss the transformative power of specialization. Brad discusses the impact of their Business Assurance Associates program, how they efficiently train and integrate new talent, and the cultural shift that has made specialization a winning formula at M3. Discover how M3’s focus on industry verticals and product specialization has not only driven growth but also set a new standard for client service in the insurance industry.
Timecodes
00:00 - Introduction: Welcome to Know Your Risk and Insurance Coverage with Risk ProNet
00:19 - Brad Reitzner on Specialization and Practice Groups at M3 Agency
01:37 - The Business Assurance Associates Program: Training Future Specialists
02:57 - Aligning Talent with Industry Verticals: Finding the Right Fit
04:15 - The Value of Hands-On Experience in Developing New Talent
06:58 - Building Relationships and Expertise: The Importance of Industry
Associations
08:04 - Balancing Day-to-Day Responsibilities with Professional Development
09:54 - The Role of Development Plans in Talent Retention and Growth
11:11 - Ensuring Accountability and Clear Expectations in Practice Groups
13:20 - Setting New Business Goals and Sales Velocity Targets
14:42 - The Importance of Team Selling and Collaborative Growth
16:45 - The Cultural Shift: Embracing Specialization and Reciprocity
19:13 - Competing with Industry Giants: How M3 Stands Out
20:58 - Continuous Improvement: Looking Ahead at New Specializations
21:52 - Specializing in Small Business with M3 Elevate
23:17 - Product Specialization: Captives, Cyber, and Beyond
24:31 - Closing Thoughts: The Impact of Specialization on M3’s Success
Resources:
Become a member at RiskProNet.com
Connect with Brad Reitzner on Linkedin
Connect with Chip Arenchild on LinkedIn
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