Alex McCabe - Kip&Co

LADY-BRAINS

Conteúdo fornecido por LADY-BRAINS. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por LADY-BRAINS ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

3y ago 1:00:12

MP3•Home de episódios

GREATEST HITS - recorded in 2020.

Alex McCabe, co-founder of Aussie lifestyle and homewares brand Kip&Co, shares insights into how swift decision-making earlier this year in response to the COVID pandemic secured the longevity of the business, as well as advice on how fashion brands should approach pricing, new product development, and securing press.

In this chat we covered:

How Kip&Co secured their first 10 stockists from a trade show in Melbourne
The fine balance of where to spend your marketing dollars, and why it’s important to invest in paid advertising and PR
Why Kip&Co choses to work with an agent in India instead of directly with the manufacturers
The impact of COVID on their supply chain
The Kip&Co creative process, and why investing in brand (especially photoshoots) is so important

~ Connect with us ~

Chat to us in the Facebook group: the lady-brains clubhouse

Have a sweet business idea but unsure if it has potential? Sign up for the free 'Idea Validation Mini Course' here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

101 episódios

#Business #PodcastOne Australia #Entrepreneur