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DOLs in 2023 with Sarah Snyder (E.6)
Manage episode 444063802 series 3606272
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In this episode, join our host & CEO Bruno Larvol and Sarah Snyder, a pharmacist and renowed Medical Affairs recruiter, to discuss the role of Digital Opinion Leaders (DOLs) in 2023. The conversation delves into the evolving landscape of influencer marketing and the impact of DOLs in shaping public opinion and driving consumer behavior. Snyder provides valuable insights into the strategies and best practices for effectively partnering with DOLs to amplify brand messaging and engage target audiences. This episode sheds light on the importance of transparency, authenticity, and ethical considerations when leveraging DOLs as influential voices in the digital realm. Give it a listen to delve deeper into a captivating exploration of the power and influence of DOLs in the contemporary digital marketing landscape!
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