Building Trust at Buffer: Kevan Lee on Value-Based Lead Generation

Lead Generation Unleashed

- How does a growing software company get over 100,000 new users every month without a sales team?
Join me for Episode 4 of Lead Generation Unleashed
- How can software companies and other digital marketing businesses find and convert more leads?
- What are alternatives to lead scoring?
- And how much do you give before you sell?
Kevan Lee is here to tell us all about about Buffer’s surprising approach to growing it’s platform.
Kevan heads up the marketing team at Buffer, a social media management platform for brands and businesses. He specializes in strategy and people management. He wants to see Buffer thrive and his teammates flourish. Other specialties include editorial strategy, content marketing, copywriting, SEO, and social media.
Join me to get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business.
Hit the play button and join us now!
“... you have to think about what your customer wants. What are they interested in? And what are they thinking about, even if it doesn't necessarily have to do with what you are trying to sell?” - Kevan Lee
What You’ll Hear About:
- How Buffer is signing up over 100,000 users per month - without a sales team (1:04)
- Why Buffer shifted it’s content approach and what’s working now (5:35)
- The content model that creates strong site architecture and boosts SEO (7:39)
- Two strategies that drive sign-ups, build relationships, and increase exposure (8:45)
- How new trends in content delivery are influencing lead generation (16:17)
- The number one secret to making your marketing dollars count (19:28)
- How Buffer strengthens its brand and builds trust by avoiding these proven marketing tactics (21:29)
“Whatever you're doing, know why you're doing it … and then make sure you're doing it the same way over and over. Because that's what will build trust and familiarity with your brand” - Kevan Lee
Resources Mentioned in This Episode:
Learn more at Buffer and start sharing on social media today with a free account at www.buffer.com
www.judyolbrych.com
Thank you for tuning in today!
If you enjoyed the show, please share this episode with your friends and stop by again soon to catch the latest episodes. Look for new podcasts on the first Wednesday of every month at 10 AM Eastern Time.
MUSIC CREDITS:
Poppers and Prosecco Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License