A Love Story: David's Bridal's Diamond Loyalty Program

Leaders in Customer Loyalty, Powered by Loyalty360

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27d ago 27:04

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David’s Bridal stands as a powerhouse in the bridal retail market, with one out of every three brides in the United States walking down the aisle in one of their gowns. Kelly Cook, President of Brand Technology and Finance at David’s Bridal, explains that this prominent position not only fuels their dedication to brides but also their innovative approach to customer loyalty. In a recent interview, Cook shared how David’s Bridal leverages data, personalized customer experiences, and unique loyalty initiatives to build strong emotional connections with their customers.

Capítulos

1. A Love Story: David's Bridal's Diamond Loyalty Program (00:00:00)

2. David's Bridal Diamond Loyalty Program (00:00:02)

3. Enhancing Wedding Party Loyalty Program (00:04:32)

4. Evolving Customer Loyalty Programs (00:12:14)

411 episódios

#MBA #Business News #Business #News #Marketing #Loyalty360 #Customer Loyalty #Loyalty Programs #Customer Experience #Rewards Program #VOC #Market Trends #Brand Loyalty #Channel Loyalty #Analytics #Personal #Segments #Marketing Technology