))
#41 Rebranding Learnings from Unicorn Nord Security, with Marija Dzemionaite
Manage episode 331885379 series 3317483
Conteúdo fornecido por Arthur Nobel from Knight Capital. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Arthur Nobel from Knight Capital ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Marija Dzemionaite is the Head Of Brand Communications at NordLayer (Nord Security.)
Nord Security is an internet privacy and security provider for individuals and businesses that raised over $100M in funds and reached the unicorn status in April.
Marija is an ex-Googler, marketer, and social media expert who led the rebranding of NordLayer. She is also an instructor at Domestika.
In this episode, Arthur and Marija discuss:
- What is great branding in 2022?
- What is branding and rebranding, and why it’s important
- Why implement a rebranding strategy and its goals
- Do’s and don’ts of rebranding
- How to balance demand generation and branding activities
- Brand as a competitive advantage
Like the episode? Subscribe, and don’t miss out on the next one!
Leaders of Growth is brought to you by Knight Capital
58 episódios
Compartilhar
