Paying athletes; the future of BBC Sport; why PFL and DAZN have joined the MMA party

Leaders Sport Business Podcast

Leaders' Editorial Director James Emmett and Content Director David Cushnan pick out and poke around the stories of the sports industry week, joined by DAZN VP, Right Strategy, Tom Waterhouse.

They discuss World Athletics’ announcement it will pay athletes who win Olympic gold this year - and the wider debate over whether and how athletes should be paid that’s opened up - and the BBC and its sports strategy, as Alex Kay-Jelski prepares to step into Barbara Slater’s shoes as Director of Sport.

Plus, DAZN’s rights acquisition process; how data and intuition can work together; DAZN’s joint venture with the Professional Fighters League and the competitive MMA space it’s now part of; and whether it’s really possible to serve hardcore fans of a sport and attract casual viewers at the same time.

The agenda’s out for 4se New York, our sports, media, brands and popular culture show, examining the spaces where sport, lifestyle, culture and entertainment are intersecting.

There’s still time to join us in New York on Tuesday 21st and Wednesday 22nd May - visit 4-se.com for more details.