Reaching Big Audiences via Mass Media; a conversation with Dan Timins

Legal Marketing Studio

Daniel Timins's approach to content exemplifies its ability to extend one's marketing reach while amplifying one's influence and reputation. Building on several years of blogging, Dan began placing articles with mainstream media outlets and online content portals. His work appears frequently in Kiplinger, Yahoo Finance and Investopedia among others. In this episode we discuss how he gained access to these outlets, what kind of support structures he took advantage of, and the challenges to maintaining an active writing habit and to measuring its quantitative impact on a firm's bottom line.