194. How Entrepreneurs Can Avoid Becoming Seven-Figure Poor

Life After Corporate

Ever wondered why some entrepreneurs struggle to maintain their success even after achieving seven-figure revenues?

This episode explores the common mistakes that entrepreneurs make, such as not aligning their businesses with their strengths and passions, and how these issues can become amplified as their revenues grow. Renee Hughes, a business coach, shares her insights on the importance of understanding one's ideal client, the need to regularly revisit and adjust business strategies, and the psychological aspects that drive financial decisions. She discusses how past experiences and inherited emotional traits can influence an entrepreneur's approach to money and business, often leading to a cycle of fear and exhaustion. The conversation also touches on the significance of profit psychology and the role of emotional and psychological factors in achieving sustainable success.

So, are you ready to confront the unconscious drivers of your behaviors and transform your business journey?

[10:34- 21:24] Guidance on Pricing and Alignment

• Pricing should not be tied to self-worth but to the value provided.

• Understanding the ideal client is a journey, not a static target.

• Regular reviews are essential to adapt to changes in the business environment.

• Alignment with personal strengths and market needs is crucial for success.

[21:25 -32:02] Importance of Profitability Analysis

• Misconceptions about hourly rates and overhead costs.

• Overhead expenses like software, team members, and marketing add up quickly.

• Profitability analysis is essential for understanding true costs.

• Personal salary considerations are important for financial health.

[32:03 - 24:42] A Coach for Business Growth

• Hiring a coach can accelerate business growth.

• Even experts need external help for messaging and positioning.

• Collaboration with professionals leads to faster success.

• Keeping up with trends is essential for sustained growth.

[24:43 - 37:00] Strategies for Genuine Profitability

• Using funds smartly can improve profitability.

• IRS guidelines for reasonable business expenses.

• Consulting with CFOs and CPAs for financial strategies.

• Avoiding commingling of personal and business funds.

Connect with Renee Hughes

Website: thearomaspecialists.com

Website: thearomaspecialist.com/writelikeahuman/

LinkedIn: linkedin.com/in/reneehughescoach

Go to https://lifeaftercorporatepodcast.com/ for all episodes

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Tweetable Quotes:

"But we forget that the emotional pieces in our relationships with people and with money also can be inherited. So we had to peel that back to figure out the motivations of everything, which gave her the creative space to say, what do I want to do? Not what do I have to do?"... Renee Hughes on the emotional side of money

"This is something that the wealthy do all the time. They're all legal strategies, but so many people don't know these legal strategies to help them to really genuinely be profitable."...Renee Hughes on navigating business finances

**TRANSCRIPT AVAILABLE UPON REQUEST**

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