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[Masterclass] 7 - Optimizing Your Campaigns Analytics and Performance Tracking
Manage episode 372651093 series 3483711
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Do you want to see if your LinkedIn Ad campaign is working or not? Look at the data and understand the numbers.
Easier said than done, right? It's true looking and figuring out the numbers can be difficult and confusing, but if you understand your campaign well, it will help you make better decisions for your next campaign's success.
In this episode, you'll learn how to harness the power of data by optimizing your campaign's analytics and performance tracking, focusing on data that matters, and getting insights into the campaign's effectiveness. Discover the advanced tracking techniques, key metrics, and tools that will take your campaign to the next level of results!
Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify.
Useful Resources:
Ways to Connect:
LinkedIn: https://www.linkedin.com/in/anthonyblatner/
Website: https://speedworksocial.com/
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Timestamps Audio:
00:58 - Analytics and Performance Tracking Using Reporting Tools
03:45 - LinkedIn Performance Data: Date Range and Sample Set Size
05:26 - New Revenue Attribution Report (RAR)
06:34 - Maximum Delivery and Manual Bidding
10:12 - Cost Cap Bidding & CTR for Sponsored Content Ads
13:00 - Analyzing the Campaign's Demographic Performance Stats
14:41 - Monitor CTRs, Ad Spend Distribution, Frequency
16:53 - LinkedIn Quality Score
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