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Ep 26. Talent Agency Secrets Revealed: Beauty Creator Success with Illuminate Social CEO Becca Barkey
Manage episode 444519548 series 3553411
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Welcome to lipservice, the podcast where we uncover the beauty industry's best-kept secrets. In this episode, Sonia sits down with Becca Barkey, CEO of Illuminate Social, to discuss the intricacies of talent management in the beauty creator space.
Key topics include:
- Criteria for successful brand partnerships
- The current value of Instagram vs. TikTok for creators
- Insider tips on negotiating better rates and longer-term deals
- Essential metrics brands look for in potential collaborations
- When and how to approach talent management agencies
This episode is invaluable for:
- Aspiring beauty influencers looking to professionalize their content
- Established creators considering management representation
- Anyone interested in the business side of content creation
Becca shares her expertise on industry trends, red flags to watch out for, and what it truly takes to be ready for professional representation. Join us for an insightful conversation that will help you navigate the ever-evolving landscape of beauty content creation and influencer marketing.
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