))
#20: Coca Cola Insider’s Club
Manage episode 318663397 series 3234937
Conteúdo fornecido por Liquid Barcodes. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Liquid Barcodes ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
In 2019, Coca Cola USA launched an exciting new concept, designed to create a sense of exclusivity for advocates of it's iconic brand. Dubbed the "Insider's Club", it's a subscription-based loyalty program that rewards its members with monthly packs of its new products along with a goodie bag of merchandise designed to delight these truly loyal users. The "Insider's Club" gives them even more reasons to connect with the brand and share their love of its products with others. Listen to this episode for insights on how one of the world's most successful brands is driving customer loyalty in 2020.
63 episódios
Compartilhar
