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#43: Edgy & Eccentric - Driving Loyalty the Danish Way
Manage episode 318663374 series 3234937
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Joe & the Juice is a Danish coffee and juice store chain, operating for almost twenty years across three hundred stores in sixteen countries, yet the company has managed to maintain the original eccentric and edgy brand created by its founder.
This live loyalty article showcases the unique approach that Joe & the Juice use to find fun, friendly and entertaining staff to embody their brand identity, supported by an equally unique and fun approach to loyalty. We also discuss some of their clever commercial ideas such as pre-paid packages of their products, as well as innovative digital concepts such as the ability to digitally tip staff and export receipts.
Joe & the Juice is truly a leading brand that successfully leverages the power of speed, simplicity and customer connections to position themselves perfectly for global growth.
Show Notes:
1) Joe & the juice article on Liquid Barcodes live loyalty website
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