))
#55: Going Crazy for Krispy Kreme
Manage episode 318663363 series 3234937
Conteúdo fornecido por Liquid Barcodes. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Liquid Barcodes ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
In this week's episode of the Liquid Barcodes Live Loyalty podcast, we discuss the simple yet compelling loyalty strategies being leveraged by Krispy Kreme - a brand that is positioning itself as the "most loved sweet treat brand in the world".
We discuss how they're addressing the challenges of Covid 19 with some innovative campaigns, as well as the case study of their 2018 launch in Ireland, still their most profitable store worldwide.
Key insights include the power and impact of their digital activity on their brand value internationally, as well as the structure of their "MySweet Rewards" program and the ongoing importance of both promotions & product sampling to create loyalty to their delicious donuts.
Show Notes:
63 episódios
Compartilhar
