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#62: Croatia’s New Concept
Manage episode 318663356 series 3234937
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MOL Group is a leading international integrated oil company in Central Eastern Europe, with nearly 2,000 retail fuel stations in thirty countries.
It's also the region’s largest coffee retailer and is laser focused on the digital transformation of its business, launching innovative programmes including the INA Loyalty programme launched in Croatia in 2020.
Listen to learn how this programme has created a points-based concept as its award currency, yet has a rewards strategy based on free products and personalised offers of increasing value.
Show Notes
1) Croatia’s New Concept - Live Loyalty Article
2) INA Loyalty Programme - Croatia
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