Locksmith Lounge With Louie Felix - EP3: Brian Suggs Auto Key Origination Specialist

Locksmith Lounge With Louie Felix

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Blog and Transcript here: https://uhslink.com/ep3_YT2B
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Join Louie Felix this month for a compelling talk with Brian Suggs, a luminary in Automotive Key Origination for Auctions. Dive into Brian's vast 35-year journey, exploring major shifts in vehicle security and technological advancements. Known for his wise strategies, adaptable mindset, and engaging personality, Brian stands out as a visionary with a keen focus on the future. His entrepreneurial insights are invaluable for anyone looking to learn from a seasoned professional. Tune in for an episode full of wisdom and professional insights – don’t miss out on this opportunity!
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Content:
00:00 🧐 Brian Suggs has 35 years of experience as a security professional specializing in key origination, and he actively supports the locksmith community.
02:58 📚 Brian Suggs started in locksmithing in the late '80s after working on cars and gaining electronic training in the Navy.
10:24 💡 Brian Suggs played a significant role in pioneering transponder key programming in the locksmith industry.
16:05 🖥️ Brian Suggs had a strong background in computer science, which contributed to his understanding of electronic systems in cars.
22:20 🔌 Brian Suggs' computer science knowledge continues to be relevant in his work, helping him understand how modern vehicle computers function.
22:34 🚗 Locksmiths in the automotive industry are facing challenges due to increasing security measures implemented by car manufacturers.
27:39 🏎️ Car ownership might evolve into a model where cars are not truly owned by individuals, resembling a lease-based model with limited control over the vehicle's functions.
30:53 🔐 The locksmith profession, particularly focused on automotive services, may decline in the future due to the increasing complexity and security of modern vehicles.
35:11 🚘 Locksmiths may need to invest in OEM (Original Equipment Manufacturer) tools and focus on module programming and diagnostics to adapt to changing industry trends.
41:51 📱 Traditional physical keys for cars might eventually be replaced by electronic means, such as biometrics or smartphone-based authentication, as vehicles become more technologically advanced.
45:27 🔐 Brian Suggs emphasizes the importance of gaining deep knowledge in automotive electronics to stay ahead in the locksmith industry.
46:18 🧩 The locksmith industry didn't protect proprietary tools for programming cars, leading to the prevalence of tool theft and cloning.
48:22 💼 In the automotive locksmith industry, locksmiths often have to find creative solutions and "hack" their way into systems to succeed.
52:06 🎮 Brian Suggs participates in a locksmith trivia game, showcasing his knowledge and fun side.
57:55 🤓 Brian Suggs corrects misconceptions about the term "ECU" (Electronic Control Unit) in automotive locksmithing.
01:07:19 🛠️ Locksmith skills like impressioning and scoping are still useful today.
01:09:15 💼 To succeed in the locksmith business, focus on customer service, fair pricing, and building relationships with competitors.
01:11:49 🔄 Be adaptable and ready for change in the locksmith industry as it's constantly evolving.
01:12:43 🗝️ The key to success in locksmithing is answering calls, showing up as promised, doing quality work, and treating customers well.
01:14:47 🤝 Giving back and helping those in need, especially during holidays, is a meaningful way to make an impact.