The Single Greatest Challenge You'll Face as An Entrepreneur

Magic Maker

I am dedicated to helping entrepreneurs find freedom and fulfilment by building brands instead of just businesses. What I do is a mashup of marketing consulting, brand development, strategy, problem solving and usually a little bit of magic.

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The pursuit of freedom is something I take very seriously. It’s the reason many of us started our own business: to have time to spend with our families, to be our own boss… to have a ‘lifestyle business’ but man how quickly that becomes something that looks a lot less like freedom and a lot more like overtime, stress and like 24/7 commitment and worry!

When my clients come to me it’s almost always because they are a long, long ways from anything that feels like freedom or fulfilment. Almost always it’s burnout, overwhelm, confusion, or dissatisfaction that brings people to my door. When we begin our work, it’s usually in the aim of creating or building something. A brand, a website, a plan…

Most of my clients are standing at some sort of crossroads

My job is to help them navigate some sort of fairly radical change. A change that will ultimately get them closer to their version of freedom or fulfilment.

This process, is messy. Sometimes painful. It’s confronting. It’s raw.

The insight I want to share with you today is a glaring truth that has emerged from hundreds of these conversations…. and that is this:

No matter how much you want to convince yourself that it’s what you do, build, sell, create, trademark or perfect that will ensure the success of your brand, the ugly truth, is that it is in fact what you let go of that will define you.

It will not be what you have – but what you release – that will make or break you.

In my experience, our ability to let go, is the single greatest challenge we face as entrepreneurs.

And unfortunately, as I expect many of you already know, that letting go, almost always involves walking straight into an inferno of huge fear … Your resilience in the face of that fear and failure that defines your success...

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