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Nike Baseball Legend, Bill Frishette
Manage episode 289958196 series 2873032
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“Bo knows” Nike legend, Bill Frishette. Now, you will too!
No one at Nike had more impact on baseball than Bill. He was the man behind the legendary Bo Jackson ad campaign, having brought Nike to the Big Leagues more than 40 years ago.
You will hear how he rose from malt vendor at Dodger Stadium to top Nike executive, how he convinced major league players to wear a shoe brand no one in baseball had ever heard of, and how he convinced Nike founder Phil Knight the push into MLB was worth the risk.
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