008 - Businesses that aren't doing this one thing are falling behind.

Making It In Asheville

Asheville Daily | Episode 8: Why Email is Asheville's Biggest Untapped Asset for Local Businesses

In today’s episode of the Asheville Daily, host Tony Ubertaccio dives into one of the most valuable yet underused tools for local businesses—email marketing. As Asheville rebuilds, Tony shares why building and nurturing an email list is critical for customer communication and business recovery.

Key Topics Covered:

• The Power of Email Over Social Media: With platforms like Meta controlling visibility, Tony explains why email offers a near 100% delivery rate, making it essential for connecting with your audience without interference.
• Crafting Effective Emails: Tips for writing clear, actionable messages that focus on one call to action, whether it’s buying a gift card, sharing a business update, or announcing new offerings.
• Cross-Promotion with Other Local Businesses: Tony highlights the “Mountain Magic Gift Guide” by Botanical Bones, an excellent example of businesses collaborating to expand their reach and foster community support.
• Getting Started & Growing Your List: Tony shares resources for those ready to start or grow their email lists and offers guidance on creating a strategy that engages Asheville’s community directly.

For full show notes and more resources, visit https://makingitinasheville.com/daily.

Links:

• Mountain Magic Gift Guide – Created by Botanical Bones, featuring women-owned, local businesses in Asheville (https://www.instagram.com/p/DBrLFu9pQv7/)