11. Marketing Tips for Busy Moms; Align Your Energy, Spark Your Creativity with Kaitlyn David of Root + Flourish

Mama In Biz | The Podcast for Mom Business Owners

In this episode of the Mama In Biz podcast, host Rebecca Schor chats with Kaitlyn David, a marketing strategist, mindset coach, and owner of Root and Flourish. Kaitlyn helps female entrepreneurs define their authentic voice online through content that stands out and converts, while emphasizing the importance of inner work, intuition, and aligning business with personal values.

Kaitlyn spent most of her life coloring inside the lines, tip toeing around other people's feelings, and achieving what looked like success. She was the quintessential superwoman, juggling corporate demands while trying to be the perfect mother. It took a layoff in 2020 for Kaitlyn to hit the reset button and embark on a journey of self-discovery. One that allowed her to rediscover who she is and what she desires. Now, armed with over 15 years of marketing experience and a deep commitment to mindfulness, Kaitlyn is here to help you build a business and life on your terms. Kaitlyn's coaching goes beyond strategies and tactics – it's about understanding your shadows, cultivating self-compassion, and building the unshakeable confidence needed for transformative change.

Kaitlyn shares her journey from corporate marketing to entrepreneurship, highlighting the necessity of mindfulness and flexible strategies. Kaitlyn also offers practical tips for creating effective marketing plans and getting in to a creative headspace when you feel stuck, with limited time as a busy mama, making it a must-listen for mompreneurs.

Follow Kaitlyn on Instagram: www.instagram.com/flourishwithkaitlyn

Check out Kaitlyn's Website 'Root and Flourish': www.root-and-flourish.com

Read Kaitlyn's Substack 'Exhale For Business Owners': https://substack.com/@flourishwithkaitlyn

Free 4-day mini course on Meeting Your Purpose: https://tr.ee/ZOLZ8PglBD

Free Instagram audit tool: https://tr.ee/arKJ0qBUfZ

00:00 Introduction: Balancing Motherhood and Entrepreneurship

00:23 Coaching Services for Mompreneurs

01:24 Guest Introduction: Kaitlyn David

02:08 Kaitlyn's Journey: From Corporate to Entrepreneurship

05:02 Challenges of Motherhood and Business

06:46 Trusting Intuition in Parenting and Business

10:34 Starting a Business as a Mom

19:40 Finding Alignment and Purpose

25:42 Exploring the Be-Do-Receive Framework

26:43 Launching a Business with Confidence

27:15 Evaluating Your Business Commitment

28:06 Introducing Root and Flourish

29:23 Aligned Marketing Strategies

31:37 Managing Energy and Creativity

41:16 Optimizing Content for Conversion

45:20 Final Tips for Busy Moms

47:21 Staying Present in Business and Family

48:43 Connect with Kaitlyn and Community

Check out the Mama In Biz Website: https://www.mamainbiz.co/

Follow Mama In Biz on Instagram: https://www.instagram.com/mamainbiz/

RSVP for the next FREE Mama In Biz Virtual Social Hour on December 10th at 2:00pm EST: https://mamainbiz.kit.com/1223b1feb7

Join the FREE Mama In Biz Facebook Community, to connect with fellow Mama business owners! https://www.facebook.com/share/g/5m7TKphPC46Dy2xS/

Are you a Productivity Pro or Time Wasting Whiz? Take the FREE Productivity Pro Quiz to find out!: https://mamainbiz.ck.page/1b90bf9764

Are you an expecting Mama? Get the FREEBIE - Maternity Biz Prep: Trimester Checklist!: https://mamainbiz.ck.page/cae04ddf2b

Apply for 1-on-1 Coaching with Rebecca: https://www.mamainbiz.co/contact-1