240: Unleashing Super Consumers with Eddie Yoon

Manage Smarter

Eddie Yoon, co-founder of Category Pirates LLC and author of 'The 22 Laws of Category Design', shares his expertise on category strategy and super consumers. Learn how businesses can leverage weird data to drive growth and why companies like Tesla and Starbucks excel in category design. Eddie offers actionable tips for scaling up by managing weirder, making this episode a must-listen for anyone looking to redefine their market and achieve superior growth.

SHOW NOTES:

Get ready to dive into the fascinating world of category strategy with a true authority in the field. We are thrilled to have Eddie Yoon as our guest. He's the Co-Founder of Category PIrates, LLC...a business writing band and top 10 business Substack. He's also a distinguished author and expert who has contributed extensively to the Harvard Business Review on category strategy. With his unparalleled knowledge and expertise, Eddie is set to share groundbreaking insights from his latest book “The 22 Laws of Category Design,” His other book is called “Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth”.

In this podcast for managers, Audrey, Lee and Eddie discuss:

· What superconsumers are and how they affect your business

· What is category design and how can you fine tune it for greater sales

· Why categories matter MORE than your brand

· How to identify new sales channels by finding the superconsumers who are at the fringes of your business category

"There are three types of business strategy. "Be the winner" (e.g., Toyota has #1 market share), "Be the best" (e.g., BMW...ultimate driving machine), and "Be different" (e.g., Tesla).”– Eddie Yoon

Build Credibility and Effective Leadership with the Manage Smarter Podcast

Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.

Connect with Eddie Yoon

www.categorypirates.com

https://www.linkedin.com/in/eddie-yoon-ewg/

Connect with Manage Smarter Hosts

· Website: ManageSmarter.com

· LinkedIn: Audrey Strong

· LinkedIn: C. Lee Smith

Connect with SalesFuel

· Website: http://salesfuel.com/

· Twitter: @SalesFuel

· Facebook: https://www.facebook.com/salesfuel/

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