Nick Hand And Darren Chat On The Impact Of AI On Agency Fees

Managing Marketing

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1y ago 42:15

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Nick Hand is a commercially savvy, hands-on Finance Director, a CPA with more than two decades of experience managing the finances of media, creative, PR agencies and more. He returns to Managing Marketing to discuss the impact artificial intelligence technology has on advertising agencies of all types and the effect it will have on agency fees.

While much of the industry discussion about AI has been focused on the opportunities and the impact on employment, it is equally important to ensure that the financial sustainability and viability of agencies are maintained, as this technology impacts almost all areas of advertising operations.

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Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

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