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Episode 7: Sarah Murdoch – Jurlique (part one)
Manage episode 344109871 series 3161040
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Interesting origins and brand story. Dave and Sarah also discuss: universal truths in marketing, brand context, understanding of customer, local and global markets, brand story, being a brand that relies on nature, marketing team at Jurlique, role of global marketing team, marketing mix, product development, new entrants in the market, competition, how marketing fits into the business, consumers demanding more from brands, sustainability, customer insights, science and research, instinct, trend forecasting, product lifecycles, what's next for the range, Jurlique in 5 years, marketing in 5 years, Sarah 5 in years.
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