Ep 347: Do The Right Thing

Market Proof Marketing: Home Builder Marketing Insights

Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski this episode! The podcast starts out with something every marketer can relate to -- managing disgruntled homeowners on public platforms. The topic of brand management comes up, which boils down to a core element of doing the right thing. Attribution is also on the docket this episode, and why you should examine it with a critical eye to avoid avoidable data pitfalls.

Story Time (05:45)

• Julie talks disgruntled homeowners on social media, and reminds everyone of the best approach to handling these situations when they arise.
• Jackie is getting ready to take on some good old fashioned "panic cleaning" in preparation for family coming to town! Which leads to a great suggestion on improving customer experience.
• Andrew is deep-diving into SEO, and brings up the simple opportunities builders can take to make meaningful improvements for attainable time input. He also brings up the correlation to reputation management.

In The News (26:52)

• Attribution is B.S. (https://www.doyouconvert.com)
• Google to keep cookies in Chrome after advertiser pushback (https://finance.yahoo.com)
• Homebuyer FOMO Starts to Pump Up Canada's Real Estate Market (https://www.bloomberg.com)
• Why You Should Be Focusing On Brand Marketing Right Now (https://www.searchenginejournal.com)
  

Things We Love - Things We Hate

• Andrew is enjoying his Ninja CREAMi, which makes incredible protein shake ice cream treats. He is not, however, enjoying the Sonos speaker app.
• Jackie is finding a great deal of convenience in the Amazon Fresh stores.
• Julie shouts out DYC's creative team member Jade Young, who sketched the most incredible drawing for our recent Attribution blog post. She is also enjoying a few new podcasts that will definitely keep you entertained! (Don't say she didn't warn you!)

Market Proof Marketing · Ep 347: Do The Right Thing

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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