Developing Future Marketing Leaders with Warren Danforth | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Warren Danforth is the owner of Spa 35 Medical Spa, a business he launched 16 years ago in downtown Boise. Spa 35 helps people look and feel their best with a long list of non-invasive cosmetic services that include Botox, Juvederm, IPL laser treatments, and CoolSculpting fat removal. Rhea and Warren have worked together on developing future marketing leaders utilizing Spa 35 as a potential client for Boise State University students assigned to create a marketing agency and pitching Spa 35 as their agency of record. Warren brings a unique combination of experiences to the Med Spa industry. His leadership and management practices in the aesthetic business are influenced by more than fifteen years in sales and general management positions and as a pioneer in the wireless telecommunications industry.

00:00 - 00:19 “Sometimes we don’t spend as much time thinking like the consumers as we should.” — Warren Danforth

00:20 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 02:34 Warren’s background

02:35 - 05:18 Marketing Essentials Moment: NMTNY 2023

05:19 - 07:15 Welcome to the show, Warren!

07:16 - 09:53 Warren’s entrepreneurial journey in Boise

09:54 - 11:51 Building a marketing partnership for success

11:52 - 15:25 What to stop, start keeping, and tweak

15:26 - 16:06 Here’s a $25 credit to try Stitch Fix! There’s no subscription required & shipping is free. Use our link to get your credit.

16:07 - 18:58 Sending out your core messages objectively

18:59 - 21:48 Ratings, Reviews, Recommendations, Referrals, and Rewards

21:49 - 25:08 Future marketing leaders’ development

25:09 - 27:50 Staying on top of trends and technology

27:51 - 31:42 Providing value and educating people

31:43 - 32:40 Cosmetic innovation for every generation. Visit Spa35

32:41 - 34:46 Warren's nuggets of wisdom for aspiring entrepreneurs

34:47 - 35:22 Give us a review! Enjoy your Marketing journey!

35:23 - 36:08 Join The Marketing Expedition Community today!

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