#EP162 - The Scale Up Season: Building A Growth Mindset With Yasmine Khan - Business Psychologist

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Welcome to episode 162 of the marketing freaks podcast and the next installment in the scale up season.
In this episode, Jon is joined by Yasmine Khan, a business psychologist who specialises in working with founders and senior leadership teams in high-growth companies.
Yasmine shares insight into the overlooked human and psychological aspects of scaling a business and how mindset is a key driver of growth alongside tactics and strategies.
Key learnings from this episode:

• Fear is the biggest barrier in professional and personal growth. Understand how to recognise and confront these fears to move forward.
• Discover how adopting a growth mindset can be the key to unlocking business success and overcoming fear of failure.
• Gain insight into the power of self-awareness and self-regulation for founders and leaders, particularly in recognising stress and burnout during high-pressure growth phases.
• Learn how aligning leadership teams and fostering collaboration can prevent conflict and stress, creating a cohesive environment that drives sustainable growth.
• Discover how micro feedback and real-time coaching play a crucial role in reinforcing employees' significance and driving continuous learning, without relying solely on formal training sessions.
• Gain insight into how confronting common fears can propel both personal and business growth.