Disruption, Innovation, and AI: How to Thrive in a Changing Market

Marketing in the Madness

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In today’s rapidly evolving marketing world, disruption, innovation, and AI are the driving forces behind success. It’s no longer enough to rely on traditional methods—brands must embrace these trends to stay ahead. In this episode of Marketing in the Madness, we’re joined by Laurence Cornwall-Watkins, Joint MD at Bright Blue Day, to dive deep into how disruption, innovation, and AI are reshaping the marketing landscape.

With years of experience in B2B marketing, Laurence explains how brands can leverage these forces to transform their strategies, navigate compliance challenges, and disrupt the market. Together, we explore practical tips for marketers who want to stay competitive and embrace the future of disruption, innovation, and AI.

Here’s a glimpse of what you’ll discover in this episode:

🚀 The Power of AI in Search and Marketing
Laurence discusses how AI is changing the game in search and content creation, leading to a future where zero-click environments dominate. Learn how brands can adapt their strategies to align with this new reality.

💡 Disruptive Content for Today’s Audience
Discover why human-centric, creative content is key in an AI-driven world. Laurence shares insights into how brands can use disruption to cut through the noise and capture attention on social platforms.

⚖️ Balancing Compliance with Creativity
Find out how to navigate compliance without stifling creativity. Laurence outlines three effective strategies for working within regulated industries while still delivering disruptive, innovative campaigns.

💥 The Future of B2B Marketing
With the shift in client relationships and marketing budgets, Laurence provides a forward-looking perspective on how disruption, innovation, and AI are shaping the future of B2B marketing.

⚡ Bravery in Performance Marketing
Explore how brands can combine performance marketing with organic social strategies to experiment and innovate, ensuring that campaigns drive real action.

🎙️ Whether you’re ready to embrace disruption, innovation, and AI, or looking to push the boundaries of your current marketing strategy, this episode is packed with actionable insights to help you thrive in today’s ever-changing landscape.

Tune in now to learn how to stay bold, brave, and disruptive in marketing.

📢 Don’t forget to LIKE & SUBSCRIBE! If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering top-tier insights from the marketing world.

Laurence Cornwall-Watkins
https://www.linkedin.com/in/laurencecw/
https://www.linkedin.com/company/bright-blue-day-ltd/
https://brightblueday.com/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Capítulos

1. Introduction to Laurence Cornwall-Watkins and Bright Blue Day (00:00:00)

2. The Impact of Brexit and COVID-19 on Agencies (00:02:00)

3. The Evolution of Client Relationships in B2B Marketing (00:07:30)

4. Organic Social vs. Performance Marketing (00:11:30)

5. The Future of AI in Marketing and Search (00:18:00)

6. Navigating Compliance in a Brave New Marketing World (00:24:30)

7. Disruptive Innovations in the Financial Sector (00:32:00)