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Achieving Revenue Goals Through Marketing with Amy Parker
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In this episode of Marketing Mindset, Colby talks to Amy Parker, a seasoned marketer with extensive experience in multi-unit businesses, focusing on food service, grocery chains, and retail sectors. Amy explains the importance of understanding a business's financial structure and how marketers should align their strategies with the company's revenue goals.
They discuss the interplay between direct response and brand marketing, and Amy tells Colby the key metrics for evaluating brand marketing success, including impressions, brand awareness, and share of voice.
Tune in to hear Amy’s valuable insights on selecting and maintaining effective relationships with marketing agencies, the importance of experience, cost-effectiveness, and good communication, and the challenges new CMOs face when entering a company, particularly regarding agency churn and the need for rapid performance improvements.
This episode offers a wealth of knowledge for marketers and business owners, blending practical insights with strategic advice to navigate the complexities of modern marketing.
Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Learn about our marketing agency: https://www.brighterclick.com/
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