Jimmy Daly's Community-Led Content Strategy

Marketing Powerups

Jimmy Daly, Founder of Superpath, shares his community-led content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/051

🎉 About Jimmy Daly

Jimmy Daly is the Co-Founder and CEO of Superpath, one of the largest online communities for content marketers with over 15,000 members. He was previously the VP of Growth at Animalz and Editor-in-Chief at QuickBooks. With over a decade of marketing experience, Jimmy is dedicated to advocating for content marketers and helping them further their careers. Through Superpath, he provides a platform for peer-to-peer conversations, facilitates the sharing of knowledge, and offers transparency into content marketing salaries and career paths.

🕰️ Timestamps and transcript

[00:00:00] The Power of Community in Content Marketing
[00:02:08] How Community Powers Up Content
[00:06:43] Exploring Career Paths in Content Marketing
[00:09:17] Legitimizing the Field of Content Marketing
[00:11:08] The Power of Building Community for Content Marketing
[00:17:12] Building and Nurturing a Content Community
[00:23:03] The Benefits of a Paid Community for Superpath
[00:27:48] The Power of Personal Branding and Content Marketing
[00:30:24] The Power of Publishing Content with Deep Subject Matter Expertise
[00:34:17] The Impact of Content Authority on Sales Calls
[00:35:51] Embrace the Challenges: Advice for Younger Marketers
[00:39:25] Unlocking the Power of Content Marketing

✨ Useful links

• Learn more about the content marketing space with Superpath:https://superpath.co/
• Connect with Jimmy on Linkedin: https://www.linkedin.com/in/jimmydaly/
• Follow Jimmy on Twitter: https://twitter.com/jimmy_daly
• Listen to the Superpath Podcast: https://superpath.co/blog/tag/podcast