Sarah Stockdale's 3 Copywriting Exercises to Write Copy That Sells

Marketing Powerups

Sarah Stockdale, Founder of Growclass, shares 3 copywriting exercises to write copy that sells. Download the free powerups cheatsheet: https://marketingpowerups.com/034

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

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🎉 About Sarah Stockdale

Sarah Stockdale is the founder of Growclass, an online growth training program and community for marketers.

Sarah has spent her career growing early-stage technology companies — focused on digital marketing, scrappy growth strategies, data, and retention. Sarah was one of the early hires at the Canadian Fintech giant, Wave, which H&R Block acquired in one of the largest Canadian exits of all time. She then led growth teams at Tilt, growing the Canadian business from scratch, launching in 8 countries, and building what is still the largest-ever international college ambassador program. Tilt was acquired by Airbnb in 2017.

🕰️ Timestamps

• [00:00:00] Improving Sales by Connecting Customers to Solutions
• [00:00:54] Understanding the True Nature of Selling
• [00:03:33] Using the 'We' Exercise for Better Marketing Copy
• [00:09:06] Understanding Audience and Tapping into Emotions: A Discussion with Sarah Stockdale
• [00:16:10] Transformative Marketing: Putting the Customer in the Protagonist's Role
• [00:18:10] 42 Agency - My Number One Recommended Growth Agency
• [00:18:56] Ahrefs Free Webmaster Tools
• [00:19:10] Effective Copywriting: The Power of Authenticity and Values Alignment in Marketing
• [00:26:55] Powering up your career with meaningful relationships: Sarah Stockdale's journey in Marketing and Tech
• [00:31:32] The Superpowers of Being a Marketer with Sarah Stockdale
• [00:37:17] Building an audience as a parachute in the economy: A discussion with Sarah Stockdale
• [00:39:44] Ramli John invites listeners to subscribe to the Marketing Powerups newsletter, podcast and YouTube channel

✨ Useful links

• 👨🏽‍💻 Growclass website
• 🎓 Growth marketing full certification
• 🐦 Sarah Stockdale on Twitter
• 🔗 Sarah Stockdale on LinkedIn