How to use e-commerce data to increase customer lifetime value - Valentin Radu, CEO of Omniconvert

Marketing Technology Podcast by Marketing Guys

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2y ago 21:36

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By nature, e-commerce websites have tons of data. In practice, only a few marketer actually use that data to improve business results and increase customer lifetime value (CLV).

In this episode, Elias has a chat with Valentin Radu, who is the CEO of Omniconvert. They help e-commerce companies to increase CLV.

Topics we discuss:

What data to use
How to put the customer central in your models
Understand which customers truly deliver value
Examples of companies that successfully focus on CLV
Mistakes to avoid when using data

LinkedIn Valentin Radu: https://www.linkedin.com/in/valentinradu/

Website Omniconvert: https://www.omniconvert.com/

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