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What To Put Into Your Lead Magnet To Make It Appealing To People - Ep 124
Manage episode 450984966 series 3376886
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If you’re like a lot of private practice and service-based business owners, you work hard to get new leads for your business, but it is a challenge - especially when you keep trying to use a lead magnet that would help people, yet no one is signing up for it.
A big part of this roadblock is knowing what to include in your lead magnet to attract your ideal clients. In this episode, Kathy C shares steps on how to create a lead magnet that truly resonates with your potential clients and helps build your list of leads. It begins with identifying what to put into your lead magnet so it appeals to the people you want to work with!
Here are three key lessons you will learn:
- Why you MUST address only ONE problem for your Ideal Client. Focusing on a single issue helps you create targeted content that speaks directly to your audience and the TOP problem they want to solve.
- How your sessions with clients help create a Unique-To-You Lead Magnet. Which is one filled with valuable content that sets your lead magnet apart from others.
- Walk through Kathy’s 7-Step Content Discovery Process for Creating Lead Magnets. This structured approach will guide you in identifying the best content to include in our lead magnet so it appeals to people in your target audience.
By the end of this episode, you will have a clear understanding of what to include in your lead magnet so that it not only attracts new leads but also helps you book more discovery calls and, ultimately, clients.
Ready to take this lesson and finish your lead magnet in 2 weeks? Register for Kathy's Free Lead Magnet Training that starts NOV 22nd. https://academy.pepperitmarketing.com/leadmagnets
All the resources mentioned and shownotes can be found at: https://marketingyourprivatepractice.com/124
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