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The balance between long term planning and responsive marketing with Laura Donnelly, West Midlands Trains
Manage episode 422419033 series 3578291
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Choo choo, our latest podcast is pulling in... featuring Laura from West Midlands Trains.
We talk about how they balance key messages with responsive marketing due to the nature of public transport and James tries to wangle an invite to 'train control'.
Find out more about West Midlands Trains at https://www.westmidlandsrailway.co.uk/ and https://www.londonnorthwesternrailway.co.uk/
Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/
This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/
Podcast recorded at marketingSHOWCASE Nottingham 2024.
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