It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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EP99 - Ideon Media President & CEO - Kevin Bartus
MP3•Home de episódios
Manage episode 419393112 series 1083537
Conteúdo fornecido por Media People Podcast and Victor Genova. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Media People Podcast and Victor Genova ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Kevin Bartus is a terrible employee—those are his words, not mine. But that’s OK because he’s a very successful entrepreneur. Kevin is the President and CEO of Ideon Media—Canada’s largest digital rep firm, responsible for monetizing Canadian ad traffic for brands such as VICE Media and IGN, to name a few. Ideon also owns and operates several sites including SavvyMom, 29Secrets, and AmongMen. A Chicago native, Kevin was quite the academic in his youth. He found subjects like math easy, so it shouldn’t be a surprise that he graduated from both MIT and Harvard. He moved into consulting after university and then founded Blue Spark—a company building websites for TorStar and Rogers. Despite an exit and the chance to lead Rogers Media’s foray into digital advertising, Kevin had the itch get back out on his own. He saw the success Olive Media enjoyed in the rep space, and decided to emulate their business model with Ideon Media. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/
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104 episódios
MP3•Home de episódios
Manage episode 419393112 series 1083537
Conteúdo fornecido por Media People Podcast and Victor Genova. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Media People Podcast and Victor Genova ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Kevin Bartus is a terrible employee—those are his words, not mine. But that’s OK because he’s a very successful entrepreneur. Kevin is the President and CEO of Ideon Media—Canada’s largest digital rep firm, responsible for monetizing Canadian ad traffic for brands such as VICE Media and IGN, to name a few. Ideon also owns and operates several sites including SavvyMom, 29Secrets, and AmongMen. A Chicago native, Kevin was quite the academic in his youth. He found subjects like math easy, so it shouldn’t be a surprise that he graduated from both MIT and Harvard. He moved into consulting after university and then founded Blue Spark—a company building websites for TorStar and Rogers. Despite an exit and the chance to lead Rogers Media’s foray into digital advertising, Kevin had the itch get back out on his own. He saw the success Olive Media enjoyed in the rep space, and decided to emulate their business model with Ideon Media. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/
…
continue reading
104 episódios
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